ABOUT JACK VAN CLEAF

Jack Van Cleaf was still an independent artist when “Rattlesnake” became a viral hit in 2023, earning praise from songwriters like Noah Kahan (who hand-picked Jack as the opening act on his sold-out Stick Season Tour) and Zach Bryan (who began covering the song online). For Jack, it felt like a pivotal moment in a career that had been building since his teenage years.

“This album is all about the vertigo of growing up,” says Jack, who makes his Dualtone Records debut with the sophomore release JVC. “It’s about re-defining and re-understanding yourself.” JVC does more than plant its flag halfway between the
worlds of indie rock and Gen Z folk. It also asks big questions about home and identity. Years after penning his first song as a high school freshman in San Diego, he headed east to Nashville, where he studied songwriting at Belmont University and released his debut album, Fruit from the Trees, after graduation. “I met many of my closest friends during my very first week at Belmont,” says Jack about his formative years in Music City.

“All talented artists in their own right, they went on to help me make my first record everything that it is, and have remained my most trusted collaborators to this day.” “Rattlesnake,” with its introspective lyrics and atmospheric acoustics, earned him a spot on Spotify’s 2024 Best New Artist list with tastemaker playlist “juniper,” but nothing – not even the praise of his heroes – could calm the existential freakout he experienced as a 20something thrust into adulthood.

“I was shell-shocked,” he remembers. “I’d spent my whole life being told what to do every single day, and I always dreamed about growing up to be my own boss. Then graduation came, and I got what I wanted… but I realized I had no idea how to function on a day-to-day basis.”

JVC was born during that period of anxiety, self-examination, and newfound freedom. It’s a sharply-written record that measures the long, winding road from past to present. Sometimes that road is literal, with songs like “Shouldn’t Have Gone to L.A.” finding Jack in transit, caught between locations without a clear anchor, his heart in search of a place to land. Elsewhere, the album traffics in metaphor, whether Jack is singing about the road to ruin in “Thinkin’ About It” (a candid look at suicidal ideation, laced with resonator and acoustic guitars) or tracing the similarities between romantic obsession and substance abuse with the countryfied “Using You.”

“This is me grappling with adulthood, trying to figure out who I am as an adult, and how that reckons with who I was as a kid,” he says, speaking with the same heart-on-sleeve honesty that informs his writing. Once known for his confessional and cathartic folk songs, Jack digs deeper with JVC, blurring the dividing lines between acoustic Americana and electrified indie music. The result is an expansive sound that resists categorization: sparse one minute and grungy the next, dreamt up by an artist who’s never been afraid to write songs that shine a light on his own challenges. To record JVC, Jack and producer Alberto Sewald (Katy Kirby, Sierra Hull) headed to far-flung locations like Joshua Tree and the Texas/Mexico border. Those choices were deliberate, their landscapes reflecting the barrenness evoked by many of the album’s lyrics. “I felt like I was staring into an emotional desert when I wrote these songs, experiencing this feeling of desolation around me and looking for little signs of life,” he explains. Joined by friends and musicians Austin Burns, Ethan Fortenberry, Hunt Pennington, Adam Carpenter, Nathan Cimino, and Aaron Krak, Jack recorded his songs in a series of live takes, showcasing the artistry he’d developed as a road warrior opening for headliners like Noah Kahan, Shakey Graves, and Madi Diaz. Fellow artists like Heaven Schmitt (aka Grumpy), Charli Adams, and Annika Bennett added vocal
harmonies to the songs, and Jack recorded two duets, as well. He teamed up with Gatlin for “Teenage Vampire” — a seize-the-day anthem about vices and indulgent behavior — and flew to Manhattan to record an updated version of “Rattlesnake”
alongside Grammy-winning chart topper Zach Bryan.

“Zach started sharing the song on social media, then eventually sent me a DM that said, ‘If you ever want to record a version of this together, I’m in!’” Jack remembers. Zach insisted on flying in every musician who had appeared on the song’s first recording, a group composed of Jack’s best friends from college. Setting up shop at Electric Lady Studios, they recorded the heart of the new production live, leaning into instinct and inspiration as Zach and Jack traded off lines in the spur of the moment while co-producer Eddie Spear captured their camaraderie. “Zach really inspired me in the studio,” Jack adds. “I was moved by his dedication to the moment and capturing something alive, rather than painstakingly pursuing perfection with endless takes.” The revamped “Rattlesnake” joins a track list that includes everything from “Green” — a climate-conscious song whose pop hooks heighten the song’s activist bite — to “Piñata,” an extended metaphor dressed in hazy soundscapes and lazy, loping grooves, that was inspired by, in Van Cleaf’s words, “a moment of reckoning with a pathetic addiction to candy flavored vapes.” There’s a feeling of uplift to tracks like “Off to the Races,” “Using You,” and “Go Home, Danny” — songs that seem to split the difference between sincerity and tongue-in-cheek sarcasm — but most of JVC deals with the emotional gravity of young adulthood. Appropriately, the album closer “Life,” is filled with lurching groove and gritty guitar, nodding to grunge and ’90s alternative music while balancing the disarmingly candid nature of Jack’s lyrics. With JVC, Jack Van Cleaf turns personal experience into something universal: a soundtrack to the years we all spend in existential free-fall, trying to find a new sense of gravity after the rules and regulations of youth have faded into the past.

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ABOUT EMMA OGIER
Raised in Houston, Texas, Emma Ogier is a singer-songwriter and multi-instrumentalist currently based in Nashville, Tennessee. In her teens, she discovered an uncanny ability to channel sincerity and empathy into songs that were both true to her and true to those who had the opportunity to listen. Since she started sharing her music, Emma has steadily and organically grown a loyal following both through her live shows as well as through sharing songs online. In Nashville, she’s continuing her education at The Mike Curb College of Music Business at Belmont University and is currently working on new music while playing shows in and around Nashville.

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